Less Is More: Jose Cuervo Serves Up An Under 100-Calorie Ready-To-Serve Light Margarita

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NEW YORK – (April 1, 2011) – Jose Cuervo, the leader in innovation for premium ready-to-serve Margarita cocktails, today announces the launch of Jose Cuervo Authentic Light MargaritaTM.  Mixed to perfection, Jose Cuervo Authentic Light Margarita packs the same great taste as the original but with fewer than 100 calories per serving.

The perfect [...]

Johnnie Walker Announces Unique Partnership with Media Icon Alex Sensation, Ushering in Next Generation of NYC Nightlife

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Johnnie Walker Black Label announced a partnership with New York City’s top Latin DJ, media personality and nightlife icon, Alex Sensation, at an exclusive VIP event in New York City recently.  Through the partnership, Alex Sensation will be featured in Johnnie Walker’s [...]

Plaza Coca-Cola: Where Fans Come To Celebrate During Mexican National Team's U.S. Tour

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ATLANTA, GA – February 9, 2011 – All around the world, fans gather at well-known places to cheer for their favorite teams.  From La Puerta del Sol in Madrid after the 2010 FIFA World Cup™ to the Plaza de Mayo in Argentina when the national team won in the 80s, these iconic sites [...]

POWERADE® Teams Up With Guillermo “Memo” Ochoa for First Ever Hispanic Integrated Marketing Campaign

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Mexican National Team Superstar Goalkeeper Memo Ochoa Featured in Campaign Set to Run During the 2010 FIFA World Cup™

ATLANTA – May 17, 2010 – Not everyone has the ability to be in two places at once and perform like a superstar, unless you are Guillermo “Memo” Ochoa, goalkeeper for the Mexican National Team.  [...]