Arroba Newsroom is an online media relations and digital communications service created to provide our clients with a direct and cost-efficient channel for publishing their news and targeting influential online opinion leaders, media and information sources within the Latin American and U.S. Hispanic markets. Arroba Newsroom combines the immediacy and access of a blogging platform and robust interactive social media tools with JeffreyGroup’s proprietary WebfluentialsSM distribution list of online media, bloggers and broad range of opinion leaders and influencers developed over many years of experience conducting media relations in Latin America and the U.S. Hispanic market.
Arroba Newsroom is unique because it leverages JeffreyGroup’s market knowledge and relationships developed over nearly two decades, while providing clients with an economical and customizable publishing platform optimized for multimedia distribution. Arroba Newsroom is not a traditional wire service. Instead, our clients receive the added value of our years of experience and expertise in providing effective communications programs for multinational companies and global brands targeting online media and influencers throughout Latin America and the U.S. Hispanic market. We offer a broad range of services including development and distribution of a single release, ongoing digital communications outreach, and social media strategy and monitoring.
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